Sky bank target youths with TV commercial

Skye Bank Plc has said it is targeting young
entrepreneurs, who have been able attain certain
height through their creativity and hard work in its
new television commercial.
The bank says it is employing a Nigerian pop icon,
Ice Prince, as the brand ambassador and the
slogan, ‘The Skye is Big Enough’ to tell the story of
young men and women who turn challenges into
opportunities.
A press statement by the bank noted that it was
using the theme to inspire its young customers.
The statement quoted the Client Service Director of
the creative agency, Centrespread, Mr. Nwamba
Claude, as saying that the concept of the TVC was
borne out of a deep research, as the bank wanted
a paradigm shift of people’s mindset so that they
could see the bank as stooding by aspiring young
entrepreneurs.
He said, “We used areas that could relate to the
youths such as fashion, sports, music and a lot
more in the commercial. We realised that young
people share similar vision with the bank, which is
working hard to turn dreams into reality.”
The Executive Director, Corporate Services, Skye
Bank, Mrs. Abimbola Izu, said that the campaign
was borne out of the bank’s rich heritage and the
bright future the bank was drawing its customers
into.
Culled from punchng.com

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